NBA MOMENTUM

Franchise magazine is the definitive source for art-meets-hoop culture. Founded in 2016, the glossy, bi-annual publication has been shaping the unique intersection where art and basketball-lovers commune in print and in person.Franchise partnered with the NBA to develop a traveling, multi-format exhibition produced by Fishko Inc. team members that explores the relationship between basketball culture and the arts. Titled *Momentum,* the exhibition featured ephemera from the NBA archives, video installations, and a curated group show of contemporary artworks. The show launched during Art Basel Miami and continued to Chicago’s Navy Pier for the NBA All-Star Weekend.Clients & Collaborators: Franchise, NBA, Art Market Productions