NBA MOMENTUM
Franchise magazine is the definitive source for art-meets-hoop culture. Founded in 2016, the glossy, bi-annual publication has been shaping the unique intersection where art and basketball-lovers commune in print and in person.Franchise partnered with the NBA to develop a traveling, multi-format exhibition produced by Fishko Inc. team members that explores the relationship between basketball culture and the arts. Titled *Momentum,* the exhibition featured ephemera from the NBA archives, video installations, and a curated group show of contemporary artworks. The show launched during Art Basel Miami and continued to Chicago’s Navy Pier for the NBA All-Star Weekend.Clients & Collaborators: Franchise, NBA, Art Market Productions

NBA Holds First-Ever Exhibition at Art Basel Miami Beach
Featuring historic NBA archival ephemera, contemporary artwork & more.

See Basketball-Themed Art and Slo-Mo Dunk Videos at the NBA's Exhibition During Art Basel Miami Beach | Artnet News
Basketball and the NBA are the subjects of an exhibition at the Nautilus Hotel in Miami during Art Basel Miami Beach.

MOMENTUM: NBA celebrates the importance of basketball at Nautilus Hotel in Miami Beach.
The NBA in collaboration with Franchise and AMP has set up the MOMENTUM exhibition at the historic Hotel Nautilus by Arlo in Miami Beach.