FRANCHISE FREEDOM

On Saturday, October 21st, 2023, DRIFT’s aerial artwork Franchise Freedom was presented above Central Park. For this public art event, a flock of one thousand drones flew above the park for the first time ever. Franchise Freedom is a poetic blend of art and technology that aims to unite audiences through experiences that bring together people, space, and nature.Fishko Inc. was contracted to co-produce this historic moment for the city of New York, which was attended by well over twenty thousand people.In collaboration with: DRIFT, Drone Stories, Therme Group and Nova Sky Stories.

Flight of the Drones Lights Up Central Park
The Drift collaborative orchestrated a performance art piece with light-emitting drones that mimic swarming starlings or fish — but mostly slow-motion fireworks.
1,000 Drones Just Flew Over New York City At Once. Here’s What That Looked Like
Studio Drift's kinetic installation "Franchise Freedom" sent a massive array of light-bearing drones swirling over Central Park on Saturday night.
Central Park illuminated by first-ever drone show
Thousands of spectators stood in silence as the drones soared above the Lake at Central Park for the first time in the park's history.